Interview magazine, which was created by Andy Warhol 40 years ago has released a demo video of its upcoming iPad edition. If you are into photography its going to be great, but in my opinion Interview magazine's take on the iPad as a publishing platform only scratches the surface.The iPad is so powerful that we can only begin to guess what publishers will do with the platform. A good article about realizing the full potential can be found here. The author of that article believes, as I do, that simply replicating the paper experience on the iPad is just the beginning.
At this point I'm actually talking seriously to a publisher about moving their content to the iPad and yesterday I was contacted by another different kind of publisher on this very same subject. To say that publishers are excited about the possibilities would be an understatement. The potential of the iPad has revitalized the creative thinking of many publishers. It's going to be a wonderful and wild ride as we all try to figure out the best approach for publishing different content on the iPad.
1 comments:
I agree. I think the new format will change the magazine experience with linked stories, video and the like. Advertisers will be able to have their ads come to life. No more one dimensional anything. Stories can have narration and two way interaction with the reader.
For us readers, I'm hoping publishers are smart enough to take the itunes price model and offer each issue at 99¢ or at least a fraction of the newstand price to gain a larger audience. Cost of publishing will be extremely low which of course opens the door to any of us to launch our own niche magazines - opportunity, opportunity, oppotunity!!!
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