Friday, March 13, 2009

iTunes App Store Needs Transparency

If you been involved in mobile application development then you probably know all about "closed gardens" which prevent or make it extremely difficult for developer to deploy commercial applications on many mobile phones and networks.

Apple iTunes, perhaps the most popular and successful mobile phone application market place ever, is also a closed garden. The nightmare stories about developers applications not getting approved are becoming legendary and the problem seems to only be getting worse. This article from PopSci.com does an excellent job of explaining the problem and providing solutions.

The bottom line is that Apple is killing the hands that feed them by making the process of approving applications completely opaque. What is needed is a clear process by which developers can track the progress of their submission through the App Store approval process.

Update March 17th, 2009

According to AppleInsider Greg Joswiak, Apple's VP of product marketing, said that " that Apple has managed to approve 96% of apps submitted this month, and that 98% of those apps were approved in less than 7 days.". If that's true than I think, transparent or not, Apple's iTunes App store is perhaps the easiest closed garden to get into in the history of mobile development.

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